Identity Shift

No one really talks about the identity shift that comes with transitioning—from one role to another—even as an entrepreneur.

That shift was one of the hardest parts for me.

My mind wrestled with questions like: Will I be accepted? Will they always see me as “just a stylist”?

All while, behind the scenes, I was preparing in ways most people never saw.

What people don’t know is that this transition didn’t happen overnight. It’s been over three years in the making—even though I only recently decided to say yes to the vision publicly.

Three separate times, I did a Daniel fast, asking God what I should be doing next, and every single time, the same mission was revealed.

So, I’m sharing this now because it’s close to my heart, fresh, and real.

Here’s how I transitioned:

1. I prayed and fasted — I needed clarity beyond logic.

2. I got clear on my “why” — who I wanted to serve and why it mattered.

3. I listed my qualifications — not for others, but to affirm my own confidence.

4. I assessed my strengths and weaknesses — and committed to honesty about both.

5. I spiraled… more than once — but always came back to my why.

6. I studied relentlessly — researching, learning, and strengthening my understanding of the industry and my craft (and I still am).

7. I pressed go — I started moving the backend: business planning, strategy, execution. I made it real.

Sometimes you have to jump before it feels fully formed—because clarity often comes through movement. The vision refines itself as you walk it out.

This time, I spent more energy on preparation and strategy than pure ambition. Not because I’m less driven—but because this isn’t my first time.

I succeeded before… but I also learned what I didn’t implement, what I wasn’t aware of, and what ultimately limited growth.

Those lessons are exactly what will take this business further.

And that’s the heart behind CEO Evoke.

It exists for the woman who knows she’s called to more—but needs clarity, confidence, and strategy to walk it out fully.